Every house here is house-museum...the local are used to the thousands of toursits...you can eat real Bulgarian food and listen to the real Bulgarian folk music...you can buy many Bulgarian souvenirs - good quality, by the way. The prices are ok, nothing very expensive. Even the hotels are ok prices. You always can sit and just enjoy the nature. The city-center is small but very well organized - renovated and looks like new. Is a must to walk around the city and get in some of the old houses-museums - you can see how the old Bulgarian families were living. Spend at least 2 days here.You won't regret!