WAYN.com (Where Are You Now?), the world’s biggest lifestyle and travel networking community, this week launches new mobile services for members providing flight departure updates and local weather conditions at destination. The offering is unique thanks to targeted retail offers within the departure airport.

WAYN users log their trips, and can then opt to receive SMS updates relating to their travel, by providing their flight number and flight times on the day of travel. The WAYN service will provide users with information on boarding times, departure gates and any flight delays. An additional service provides daily weather updates for destinations.

The service is delivered by Mantic Point, who are providing a white-label version of their StreamThru service. Mantic Point enables advertisers at departure airports to deliver targeted marketing to consumers in the departure hall. The service provides a maximum of two timely and relevant offers sent straight to the mobile phones of opted-in passengers. The service spans major UK airports and advertisers can target based on gender, reason for travel, departure airport, destination, date and time of travel.

WAYN.com add the mobile weather and flight status alerts service to their portfolio of travel tools, which now includes travel insurance, global SIM card, mobile language translator, flight booking, accommodation finder and travel concierge service. As with other WAYN travel tools, upgraded WAYN VIP members can receive the new flight service for free.

"Mobile is the best way of helping people based on their location” comments Matt Jerwood, director of business development at WAYN.com. “People like to know if their flight is on time, and also love to gloat to their peers about forthcoming good weather on their trips, as well as knowing what to pack. As the users provide their flight information we are able to match up a relevant retail offer to their location and timing, and we hope this will be truly engaging for consumer and retailer alike. This is our first foray into location based advertising, and we are extremely excited.”

Mike Atherton, managing director of Mantic Point, commented: “Our service really can make a difference to travellers by sending updates to their mobile phones about delays and cancellations. WAYN is the biggest community of travellers, and we’re excited at the prospect of adding to the useful tools they can use on WAYN. On top of that we also know how effective mobile advertising is at raising awareness and driving action. This is one of the first market activities aimed at marrying interested travellers with interesting product, based on location, timing and relevance.”

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For more information please contact:

Annika Erskine +44 (0) 7336 8088 annika.erskine@wayn.com

About www.wayn.com WAYN.com (Where Are You Now?) is the world's largest travel and lifestyle focused social networking community website. The site operates in 193 countries and membership has grown from 45,000 users in March 2005 to over 13 million today. WAYN.com allows its members to keep track of their friends' whereabouts and make new friends based on where they are now, where they have been and where they’re going. Top services on WAYN.com include travel guide and trip planning tools, unlimited photo and video storage; interaction tools such as email, SMS and instant messenger, forums and travel related tools and products.