Location based social networking community WAYN.com (‘Where Are You Now’) aims to help you make the most of your whereabouts thanks to the launch of its mobile service, giving users access to global people and places search from their pocket.

Users can check their messages, account, profile, research their locality, find people based on location, plus update their own status and whereabouts wherever they may be.

Matt Jerwood, director of business development at WAYN.com comments ‘Our name says it all. ‘Where Are You Now?’ should be available anytime, anywhere to allow people to make the most of where they are now; whenever ‘now’ is, and wherever ‘where’ is!”

Location based services are set to be core to WAYN’s offering and mobile is a natural next step, as they allow users to update their location and add trips on the move, find local services when travelling, and connect to other members in the same area in order to meet up or share experiences.

The site was recently ranked by Nielsen Netratings as the seventh most popular site accessed from a mobile phone in the UK, despite no mobile-specific version previously being available.

“Anyone coming to the site via their mobile phone will now be offered the new mobile version for a better experience” says Jerwood whose past mobile experience includes mobilisation of lastminute.com and Maxim magazine among others.

WAYN.com has 12 million users in 193 countries and has introduced a number of offline travel services for members including travel insurance, an international global SIM card, and a downloadable mobile translator in 17 different languages.

WAYN Mobile can be accessed from GPRS enabled handsets at http://m.wayn.com.

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For more information please contact:

Annika Erskine
+44 (0) 7336 8088
Annika.erskine@wayn.com

About www.wayn.com
WAYN.com (Where Are You Now?) is the world's largest travel and lifestyle focused social networking community website. The site operates in 193 countries and membership has grown from 45,000 users in March 2005 to over 12 million today. WAYN.com allows its members to keep track of their friends' whereabouts and make new friends based on where they are now, where they have been and where they’re going. Top services on WAYN.com include travel guide and trip planning tools, unlimited photo and video storage; interaction tools such as email, SMS and instant messenger, forums and travel related tools and products.