British travel and lifestyle focused social network WAYN.com (Where Are You Now?) launches ‘pay as you go’ Mobile SIM card providing domestic level low cost international calls at home and abroad.

The network, provided by United Mobile, currently covers more than 110 countries worldwide and provides incoming calls for free in over 80.

Users can top-up online and are offered an ‘Auto Recharge’ system which enables them to budget top-up level and frequency before they travel.

The WAYN Global SIM replaces the regular SIM in any unlocked mobile phone thereby avoiding roaming charges and appealing to those travelling for either business or leisure.

WAYN.com partnered with United Mobile for the production of the travel tool, due to their expertise, competitive rates for international calling, and their continual network expansion. With 11.5m members in 193 countries, they wanted a globally accessible product.

“Travel communities like WAYN.com are the perfect match for the international SIM card. Our service allows customers to save mobile phone costs while travelling and with ‘pay as you go’, they have got maximum flexibility at all times.” stated Charles Fränkl, CEO of United Mobile.

Matt Jerwood, director of business development at WAYN.com commented, “WAYN Global SIM will give members flexibility to communicate more readily whilst at home and overseas. Knowing you can avoid roaming charges and get local call rates means you can call whomever you want, wherever you are. WAYN is about ‘Where you are NOW’. Providing members with easily accessible travel products and services is part of our strategy to offer a more social element to our global communications.”

The WAYN Global SIM furthers WAYN.com’s travel tools offerings, following the social network’s announcement last month that it holds representative status for providing competitive travel insurance to members..

The Global SIM is offered free to all WAYN VIP members and can be accessed from ‘My Account’ when logged into WAYN.

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About WAYN.com
WAYN.com (Where Are You Now?) is the world's largest travel and lifestyle focused social networking community website. The site operates in 193 countries and membership has grown from 45,000 users in March 2005 to over 11 million today. WAYN.com allows its members to keep track of their friends' whereabouts and make new friends based on where they are now, where they have been and where they’re going. Top services on WAYN.com include travel guide and trip planning tools, unlimited photo and video storage; interaction tools such as email, SMS and instant messenger, forums and travel related tools and products.

About United Mobile
United Mobile offers to customers mobile calls worldwide at a reasonable price (from 25p per minute) and to receive calls in over 80 countries for free. With United Mobile users save up to 80% on their mobile calls abroad. With its international focus and worldwide network coverage, United Mobile is among the top international companies in the mobile communications industry. For more information, please visit www.united-mobile.com.

Contacts:
WAYN.com:
Annika Erskine
+44 (0) 20 8336 8088
Annika.erskine@wayn.com

United Mobile:
Sibylle Siegrist
Phone +41 43 204 28 63
sibylle.siegrist@united-mobile.com