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How social networks are helping savvy travellers make the best choicesOct 7th
TRAVEL social networking sites are transforming the way holiday makers book and share their adventures.

MOST people reading this article on a PC will have been interrupted by activity on their smart phone by the time they have come to the end of this sentence. Look away now? They almost certainly have.

This, of course, is to be expected whilst at work or at home. But what about on holiday? Well, even more so, according to some latest research.

In this digital ag... See more
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How To Create a Social Network That Makes MoneySep 30th
Creating a successful social network is no easy task. Making money from it is arguably even harder. Peter Ward knows this better than most. Ward is co-founder and chief executive officer (CEO) of WAYN (Where Are You Now?) a British-Polish startup and social network for travellers.

WAYN is a veteran in the social media world. It has seen the rise of networks such as Facebook and Snapchat as well as the fall of others such as Myspace and Friendster since its inception in 2002. In that t... See more
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Going somewhere? Go with WAYNFeb 14th
In the world of Facebook, Twitter, and Instagram, how does travel fit in? On all sites, you’ll often see posts of sandy beaches and quaint cobblestone streets. Cue the Insta-jealousy. But what about the planning part of vacation? In steps WAYN.

The social media website, WAYN (it stands for Where Are You Now?) tackles the travel and lifestyle part of social media. This niche site targets the technology-savvy crowd, the crowd that likes flashy images and knows its way around an app stor... See more
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You have to pivot to win it: Original social travel site WAYN on survivalFeb 5th
The travel social network Where Are You Now, better known by its acronym WAYN, has stayed the course since 2002, despite criticism. It now has traffic that other social travel sites would kill for.

While shouting for attention, various social travel sites haven’t generated transactions. Only WAYN has emerged from the scrum to stand tall, averaging 3.5 million visitors a month and claiming solid revenues.

WAYN has faced criticism for its e-mail direct marketing, though the ... See more
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Park outdoor gym tipped for greatness on travel websiteDec 3rd 2013
An outdoor gym in a Hull park has been named the second best outdoor gym on a travel website.

Not surprisingly Where Are You Now (www.wayn.com) named Muscle Beach in California as the world’s top place to train outdoors. The beach, where a young Arnold Schwarzenegger trained is a popular tourist destination.

But Hull’s Shaw Park’s Green Heart Outdoor Gym came second in the website’s top ten.

According to WAYN, run primarily as a social network for travellers, the... See more
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Editorial Article: Going PlacesOct 8th 2013
Peter Ward, Co-founder and CEO of social travel site WAYN.com, talks to Figaro Digital about 10 years in social media, the power of retargeting and offers his own tips for budding digital entrepreneurs

It’s great to climb the ladder as fast as you can,” says Peter Ward, Co-founder and CEO of WAYN.com. “But if that ladder’s against the wrong wall, you’re wasting your time.”

With 10 years in the ever-changing world of social media behind him, Ward knows a thing or two... See more
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Paris wins Seven Cities competitionSep 20th 2013
Paris has been named the best tourist destination in the world by thousands of travellers.

The French capital won the Top Seven Cities competition initiated by the travel website Where Are You Now? (WAYN.com) with 19% of the votes, Travel Daily News reports.



This saw it just sneak ahead of New York and Rome by a few hundred votes, with Sydn... See more
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Social travel network WAYN marks 22-million registered travellersSep 19th 2013

WAYN 22mil

When you are an online social network dedicated to travel in an economy that doesn’t really support gallivanting around the world, milestones matter. For travel and lifestyle social network, WAYN, that milestone is 22-million registered users.

The social network that... See more

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Website of the day: WAYNAug 29th 2013
September looms and for millions of young people that means back to school. Or, it might mean you’re packing your bags and heading off into the great unknown to see a little of the world before going back to school.


Gap years are an appealing prospect as you try to figure out what to do with the rest of your life, and wayn.com looks... See more
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Reunion Island wins “Top Dream Island of the World” accoladeAug 7th 2013
LONDON, England – WAYN, the world’s largest travel and lifestyle social network, today announced the winner of the Top Seven Island’s competition. Reunion has surpassed rivals with over 13,000 votes, closely followed by the Seychelles, with Bali taking third place.



Peter Ward, CEO and co-founder of WAYN said: “Each of the seven nominees were very worthy candidates, with plenty to offer. The populari... See more
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